When it comes to vision care products, they are not all created equally! Across the eye care industry there is a large variance in quality and craftsmanship. We take pride in using a wide-range of top quality materials with great product support to provide you with the best possible eye care products. We meet regularly with manufacturers' representatives to make sure that we have the latest and greatest available. Our value is in knowing what is available and what best meets your needs.

When considering where to purchase your eyeglasses, contact lenses, and sunwear, remember to consider the following:


Quality and Comfort

We want you to have sharp vision and great comfort with your glasses and contact lenses. That is why we stand behind our products and services with unique warranties, and a professional and well-educated team. Different prescriptions require certain frame styles and lens treatments in order for your glasses to perform well and look great. Our trained opticians can guide you through this process. Our dispensary has hundreds of frames from which to choose, including a large selection of children's frames. We can help you find the size, shape and color of frame that is perfect for all family members. We also offer a full spectrum of the latest and best performing contact lenses. Even if you have been told before that you cannot wear lenses, we may have a solution that is right for you.

Competitive Pricing

At Family Eyecare of Winterset, P.C we offer competitive pricing, affordable eyewear packages, and multiple pair savings. We also offer manufacturer rebate programs and special promotions through our office. Be sure to ask about our convenient contact lens direct shipping program.


Your Family Eyecare of Winterset, P.C offers a wide selection of products in our office as well as through custom orders. We use only the highest quality materials and will courteously recommend eyewear and contact lenses that fit your lifestyle and fashion - all within your budget.


We offer a one to two year frame and lens warranty. If for any reason under normal wearing conditions your frame breaks, we will replace one time. If you scratch your plastic lenses, we will even remake your lenses once during the first two years. With our guaranteed contact lens program, you will love your lenses or we will buy them back.


Office Details

102 North 1st Avenue
Winterset, IA 50273
Phone: (515) 462-1254
Fax: (515) 462-2895

  • Mon.-Fri.:8am-5pm
  • Sat.-Sun.:Closed
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American Optometric Association
Iowa Optometric Association Madison County Chamber of Commerce